Autoimmune Association: Believer Campaign

As 2022’s Autoimmune Awareness Month draws to a close, we’re excited to share highlights from our ‘Believer’ Campaign that had the community buzzing.

We partnered with autoimmune advocates to share their story via a special Instagram reel campaign set to Imagine Dragons’ hit song “Believer”. This song is about lead singer Dan Reynolds’ journey living with Ankylosing Spondylitis and how the pain he has lived through has made him the person that he is.

The results were incredible with well over 50,000 campaign views (and counting). We were excited to see many members of the autoimmune community jump in to create their own reel or submit their story on the website.

Keep an eye on our social media over the coming weeks and months. We’ll be sharing the stories you’ve submitted to keep raising awareness beyond March!

Submit your story here.

Check out the videos submitted for the campaign and be sure to follow these autoimmune rock stars on Instagram:

Aimee Perez 
Psoriasis Patient Advocate
View Aimee’s video
Follow Aimee on Instagram

Ali DiGiacomo
RA Patient Advocate
View Ali’s video
Follow Ali on Instagram

Emily Levy 
Lyme Disease Advocate
View Emily’s video
Follow Emily on Instagram

Erica Dermer
Celiac Disease Patient Advocate
View Erica’s video
Follow Erica on Instagram

Hillary Rose
Ankylosing Spondylitis Advocate
View Hillary’s video
Follow Hillary on Instagram

Jenna Green
MS Patient Advocate
View Jenna’s video
Follow Jenna on Instagram

Lilly Stairs
Autoimmune Patient Advocate
View Lilly’s video
Follow Lilly on Instagram

Marisa Zeppieri
Lupus Patient Advocate
View Marisa’s video
Follow Marisa on Instagram

Meaghan Quirin 
Psoriatic Arthritis Advocate
View Meaghan’s video
Follow Meaghan on Instagram

Melodie Blackwell
IBD Patient Advocate
View Melodie’s video
Follow Melodie on Instagram

Sabrina Skiles 
Psoriasis Patient Advocate
View Sabrina’s video
Follow Sabrina on Instagram