Autoimmune Association: Believer Campaign
As 2022’s Autoimmune Awareness Month draws to a close, we’re excited to share highlights from our ‘Believer’ Campaign that had the community buzzing.
We partnered with autoimmune advocates to share their story via a special Instagram reel campaign set to Imagine Dragons’ hit song “Believer”. This song is about lead singer Dan Reynolds’ journey living with Ankylosing Spondylitis and how the pain he has lived through has made him the person that he is.
The results were incredible with well over 50,000 campaign views (and counting). We were excited to see many members of the autoimmune community jump in to create their own reel or submit their story on the website.
Keep an eye on our social media over the coming weeks and months. We’ll be sharing the stories you’ve submitted to keep raising awareness beyond March!
Check out the videos submitted for the campaign and be sure to follow these autoimmune rock stars on Instagram:
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